Zappos has selected three infographics students created in the Emerging Social Media course
and will spend $5000 on promotion. Student Kelly Watts
first analyzed Zappos, and after discovering they have a great overall culture, the class created infographics that would benefit the Zappos audience. Similarly, another student, Dena Vang
, caught the attention of Kohl's with her in-depth analysis on the company's Yes 2 You campaign earlier this year. Instructors Dennis Jenders
and Abi Gilman
continually bring real-world, corporate experience into their classroom and challenge students to identify trending topics. By the end of the course, students are expected to demonstrate conceptual, creative, and strategic skills required for national campaigns.