Advertising Curriculum
Student Learning Outcomes for a Advertising Major
At the completion of the Advertising major, the graduate is able to:
- Apply the principles of primary and secondary research to ADPR situations.
- Create effective advertising plans using fundamental planning components
including situation analysis, market profile, objectives, strategies and tactics.
- Create effective ads across various media for a targeted audience.
- Integrate advertising with other forms of marketing communication as part of
a strategic plan.
Know what’s required
You’re required to complete 32 credits for the major in advertising, as shown below. For course descriptions, see the Undergraduate Bulletin or click here.
- ADPR 2200 Media Writing – 3 credits
- ADPR 1400 Advertising Principles – 3 credits
- ADPR 2400 Strategic Research for Advertising and Public Relations – 3 credits
- ADPR 3400 Advertising Copywriting – 3 credits
- ADPR 4100 Advertising Media Planning – 3 credits
- ADVE 4997 Advertising Campaigns – 3 credits
- ADPR 1800 Public Relations Principles – 3 credits
- COMM 3900 Ethical Problems of Mass Communication – 3 credits
- COMM 3800 Media Law – 3 credits
- ADPR/BREC/CMST/JOUR electives – 5 credits
The following courses are also required but do not count as hours in the major.
- CMST 2000 Introduction to Small Group Communication – 3 credits
- ECON 2003 Principles of Microeconomics – 3 credits
- MARK 3001 Introduction to Marketing – 3 credits
- PSYC 1001 General Psychology – 3 credits
One of the following three courses:
- MATH 1700 Modern Elementary Statistics – 3 credits
- PSYC 2001 Psychological Measurements and Statistics – 4 credits
- MANA 2028 Business Statistics – 3 credits