Helfaer Theatre


Axthelm Memorial Program

Axthelm Lecture 2012: Communicating in a World of Noise

Wednesday, February 15
Monaghan Ballroom, Alumni Memorial Union, 4 p.m.
 
Lecture presented by Dick Enberg, (Sportscaster, CBS Sports). In his 56th year of broadcasting, Dick Enberg speaks on the basic powers that have aided him in Hall of Fame career. Come hear him reflect on longtime broadcast partner Al McGuire’s “power of taking a right-hand turn,” as the sportscaster and play-by-play announcer circles back to Marquette and Milwaukee. He will also discuss the five personal powers of communication that he has used to enlighten and entertain radio and television audiences worldwide.

Enberg is a 14-time Emmy Award winner, author of several books – including his most recent, named after his signature phrase, “Oh My!” - and author of the one-act play, “McGuire,” first performed at Marquette and featuring the wit and wisdom of McGuire, the legendary basketball coach.

About the Axthelm Memorial Program
The Pete and Bonnie Axthelm Memorial Program was established in 1994 at Marquette University (Milwaukee, Wisconsin) to acknowledge and recognize the life of Pete Axthelm and his sister Bonnie. Every year this program awards a scholarship to an outstanding Marquette journalism student with an expressed interest in sports journalism.

Pete Axthelm was one of America's foremost sports journalists. Although a Yale alum, he created ties to Marquette University while working on his critically acclaimed book, "The City Game," which covers the glory and tragedy of New York basketball. While writing and researching his book, Axthelm sought the expertise of such Marquette notables as Al McGuire, Pat Smith, and Dean Meminger.

During his distinguished career as a sportswriter and columnist for the New York Herald Tribune, Sports Illustrated and Newsweek, Pete established a reputation as a gifted journalist. His knowledge of sports combined with his journalistic skills led him to sports commentator positions for NBC and ESPN.

Bonnie Axthelm was among the highest ranking women at 3M Europe during her lifetime. She began her notable career as a secretary at Media Networks Incorporated, eventually rising through the company to hold the top position of Executive Director of Corporate Marketing and Public Affairs. Bonnie’s name was added to the memorial scholarship in after her death in 1998.