Professor David Wilcox

Professional in Residence, Strategic Communication

Courses Taught
ADVE 1400 Advertising Principles
ADVE 4100 Advertising Media Planning

Education
M.S., University of Wisconsin-Whitewater (2009)
B.A., Drake University (1981)

Why Marquette?
Marquette takes seriously its role in all the communities where it resides: neighborhood, city, state, nation, and world. It achieves this in the contexts of discovery, innovation, social justice and spirituality.

Research Interests
Media/audience relationships in persuasive communication, user-generated media in political and issue communication, new media technologies, history of advertising.

Professional Experience
Dave spent 25 years in the advertising industry. He began his career at Needham, Harper & Steers (now DDB Chicago), and worked on a wide range of national accounts including State Farm, Anheuser-Busch, Westin Hotels, Wheaties, Universal Pictures, Tyson Foods, Qwest Communications, and McDonalds. He was Vice President/Media Director at DDB Los Angeles, and Senior Vice President/Group Media Director at DDB Chicago. Dave moved to Madison to become Partner/Media Director at Lindsay, Stone and Briggs, where he worked on a variety of regional and national assignments including the Wisconsin Milk Marketing Board, Marshfield Clinics and Myrtle Beach Visitors Bureau.

Professional Affiliations
Association of Educators of Journalism and Mass Communication
National Communication Association
Central States Communication Association

Recent Publications
Kwon, M., Wilcox, D., and Shah, D.V. (2014). The role of recreational media use in youth socialization: Extending the citizen communication mediation model. Online Journal of Communication and Media Technologies, 4 (1).

Um, N., Kim, K., Kwon, E., & Wilcox, D. (2013). Symbols and icons in gay-themed advertising. Journal of Marketing Communications. (published online 14 May 2013
http://dx.doi.org/10.1080/13527266.2013.775179)

Kwon, M., Lee, J., Sung, Y., & Wilcox, D. (2012). An exploratory study of luxury consumption in Korea: Implications for international marketers and advertisers. International Journal of Marketing & Business Communication, 1 (4), 1-12.

Sayre, B., Bode, L., Shah, D., Wilcox, D., & Shah, C. (2010). Agenda setting in a digital age: Tracking attention to California Proposition 8 in social media, online news, and conventional news. Policy & Internet, 2 (2), 7-32.