Professor Herbert Lowe

Professional in Residence, Journalism and Media Studies; Director, O'Brien Fellowship in Public Service Journalism

Courses Taught
JOUR 1100: Digital Journalism I
JOUR 1550: Digital Journalism II
JOUR 2100: Digital Journalism III
JOUR 4953: Classic Journalism
JOUR 4932: Sports Journalism
JOUR 4953: Elections and Campaigns

M.A. Marquette University
B.A. Marquette University

Why Marquette?
Marquette called to me as an aspiring journalist from New Jersey in 1980 – and then after preparing me for a successful career and nonprofit service and leadership – called to me again from Chicago to return as a faculty member.

Today's Marquette students are extraordinary, so very purposeful and resourceful in their coursework and service to each other, their university and their community. I don't know what I enjoy more: What I pour into them or what they pour into me? So grateful also for my wonderful colleagues, all of whom care very much about my continuing development as an educator, critical thinker and person.

Selected to participate in Scripps Howard Academic Leadership Academy, June 2015

Cited by The Marquette Journal as among the “Top 5 Marquette Tweeters,” March 2012

Earned 2012 Diederich College Dean’s Recognition Award for Outstanding Faculty Adviser

Earned 2011 Diederich College Dean’s Recognition Award for Outstanding Service

Earned “Best Edit” Prize, Platypus Workshop (The Digital Journalist), Marquette, July 2011

Named 2009 Diederich College Communicator of the Year, April 2009
Cited among Ebony’s “100+ Most Influential Black Americans,” May 2004 & May 2005

Professional Affiliations
Past president, National Association of Black Journalists (NABJ), 2003-2005;
co-chairman, NABJ Constitutional Commission, 2013-2014

Strategic Plan Implementation Committee member, 2015-2018, Association for Education in Journalism and Mass Communication (AEJMC)

Member, American Society of News Editors (ASNE)

Member, Investigative Reporters & Editors (IRE)

Member, Online News Association (ONA)

Member, Association for Education in Journalism and Mass Communication (AEJMC), since 2010

Professional Experience
Reporter at several newspapers, including Newsday, The Philadelphia Inquirer and The Virginian-Pilot, 1985 to 2007

Senior writer/editor, Abraham Lincoln Bicentennial Commission, Washington, 2009 to 2010

Communications director, Congressional Black Caucus Foundation, Washington, 2007 to 2009

Selected Published Work

Academic Journals
Christian, S.E. & Lowe, H. (2014, Dec. 17). Ferguson, Journalism, Twitter: The News Media and Social Media – Together for Better and for Worse. Zeteo: The Journal of Interdisciplinary Writing.


Lowe, H. (2012). An online hoax reminds journalists to do their duty. Journal of Mass Media Ethics, 27(1), pp. 62-64.

Magazine Article
Lowe, H. (Fall 2012). Campaigning in 140 Characters. Marquette Magazine, pp. 26-27.

Online Reports
Storify: Highlights From Teachapalooza IV via Social Media. (2014, June 26).


How to Write a Twitter Bio That’ll Make You Stand Out as a Journalist. (2012, Sept. 7).

How journalism educators can teach students to live tweet campus events. (2012, July 24)

Provost: “real journalism goes on in journalism classes.” (2012, March 23)

What’s a journalism professor to do when his students miss class to cover March Madness? (2012, March 23).

New Pew study confirms digital divide in mobile news interest. (2011, August 19).

Lowe, H. (2011, September 11). A reporter’s account, minute by minute. Milwaukee Journal Sentinel.


Lowe, H., ed. (2008). Continuing the legacy: A salute to the congressional black caucus of the 110th congress.

Lowe, H. and Lowe, M. (2007). Heart and soul: A marriage of love, faith and journalism. World Journalism Institute, New York.

Selected Media Presence

Source, "Sports Illustrated Catches Flak for LeBron James Piece," SportsDay column by Bob Wolfley, Milwaukee Journal Sentinel, July 20, 2014.


Studio Guest, "Neighborhood News Service Effectively Informs Milwaukee Communities," on WUWM-FM's "Lake Effect" with John Pauly, Marquette University's journalism and media studies chairman, and Sharon McGowan, editor-in-chief of the Milwaukee Neighborhood News Service (NNS), to discuss my M.A. thesis, May 2014.

Source,Manti Te'o Dating Debacle Sparks Local Reaction,” appeared on camera to discuss the extent to which traditional and social media contributed to the hoax and subsequent fame and shame experienced by the Notre Dame football player, WDJT-TV (Milwaukee), January 2013.

Source,Milwaukee Competes for Social Media Conference,” appeared on camera to discuss how the city benefited in its competition with El Paso, Texas, from its supporters being connected by shared experiences, particularly via Facebook, WISN-TV (Milwaukee), April 2012.

Panelist, “Diederich Ideas: Reporting From the Front Line,” an Emmy-winning, hourlong public affairs program produced by Diederich College of Communication students, December 2011.

Studio Guest, "Marquette Educator Reported Near Ground Zero” – interviewed by newscast’s host during “Live at Daybreak” segment on WTMJ-TV, September 2011.

Studio Guest, "Remembrance and Rebirth After 9/11" - featured in "Lake Effect" segment on the 10th anniversary of the Sept. 11, 2001 attacks, WUWM-FM, September 2011.

Panelist,Truth Tellers and the Fate of Democracy” broadcast of Milwaukee Public Television’s “4th Street Forum,” a nonpartisan program promoting political/social issues, January 2011.

Recent Presentations

Presenter, "Your Personal Life Can Get You Hired," Molinaro Hall, University of Wisconsin-Parkside, September 2015.


Presenter, "Telling Your Story: Representing in the Age of Digital and Social Media," Diederich College of Communication, November 2014.

Presenter, "Branding Me: Representing in the Age of Digital and Social Media," Rita Tallent Hall, University of Wisconsin-Parkside, October 2014.

Keynoter, 48th Annual Freedom Fund Banquet, Lake County Branch #3020, National Association for the Advancement of Colored People, Gurnee Holiday Inn, Gurnee, Illinois, October 2014.

Moderator, "Getting Personal: One Patient’s Struggle,” a session in which an investigative reporter and a Milwaukee man seeking better health care despite many challenges discuss their interaction that resulted in an article published by two new organizations. The session was held as part of the second annual O'Brien Fellowship in Public Service Journalism Conference, Alumni Memorial Union, Marquette University, October 2014.

Speaker, "Sharing My 9/11 With #loweclass" — invited by a faculty colleague to speak to her digital journalism class focusing on interviewing victims of trauma, days before the 13th anniversary of the Sept. 11 terrorist attacks, Diederich College of Communication, September 2014.

Speaker, "Time to Amend NABJ for the Better," NABJ Board of Directors meeting and related events related to serving as Constitutional Commission co-chairman, 39th annual National Association of Black Journalists Convention and Career Fair, Hynes Convention Center, Boston, July 2014.

Presenter, "#loweclass Comes to NABJ," with co-presenter Mira Lowe, senior editor for features at CNN Digital, a four-hour bootcamp for aspiring and emerging journalists, focusing on cover letters, resumes, digital portfolios and social media – and with a Q&A with several NABJ Emerging Journalists of the Year, at the 39th annual National Association of Black Journalists Convention and Career Fair, Hynes Convention Center, Boston, July 2014.

Moderator, "An Interview With Arnold Mitchem" — recruited to ask the founding director of Marquette University's Educational Opportunity Program (EOP) a series of questions enabling him to reflect on his and the program's legacy, for 30 minutes on stage before 150 friends and supporters – immediately after the premiere of the "Answering the Call" documentary focusing on EOP's 45th anniversary, Weasler Auditorium, July 2014.


Presenter, "Teaching Students to Report History: Using Great Speeches as a News Writing Assignment That Doubles as a Civics Lesson," a show-and-share presentation, Teachapalooza IV conference for journalism educators, The Poynter Institute, St. Petersburg, Florida, June 2014.


#MaynardMentor, answering four questions posted at and later serving as featured tweeter during an hourlong Twitter chat, as part of the Maynard Institute's The Front Door Project, a series of online initiatives examining the state of diversity and the media, April 2014.

Presenter, "Branding You: #NABJs14 Edition," a presentation to dozens of students from several universities and attending the Midwest Journalism Summit hosted by the National Association of Black Journalists-Illinois chapter, University of Illinois (Urbana-Champaign), April 2014.

Presenter, "Staying Current: A Digital Method to Engage Today's Journalism Students in Meaningful Current Event Discussions," via Skype, 39th annual Southeast Colloquium, Association for Education in Journalism and Mass Communication, University of Florida, March 2014.

Presenter, “Branding You: Student Edition,” a simulcast session offering brand-boosting, resume and cover letter tips to members of the Marquette University chapters of the Public Relations Student Society of America (PRSSA), National Association of Black Journalists (NABJ-MU) and Lambda Pi Eta – and via Skype to the NABJ chapter at the University of Florida, November 2013.

Moderator,Getting Personal: One Mother’s Struggle,” a session in which two women — an investigative reporter and a mother seeking care for her mentally ill son — discuss their unusual interaction that resulted in a four-part series published by the Milwaukee Journal Sentinel. The session was held as part of the inaugural O'Brien Fellowship in Public Service Journalism Conference, Marquette University, October 2013.

Panelist, “Branding Y.O.U” workshop aimed at helping current and future journalists enhance their personal branding, 38th annual NABJ Convention and Career Fair, Orlando, August 2013.

Moderator, NABJ Candidates Forum, a two-hour event produced by the Atlanta Association of Black Journalists (AABJ) and featuring the two candidates for NABJ president as well as other members bidding to serve on the organization's national board of directors, June 2013. Dozens of people witnessed the event held at WSB-TV and it was live streamed to members across the country.

Presenter, two sessions — "Success in News, Nonprofit or PR: You Need Your Journalism DNA" and "Your Personal Life Can Get You Hired" — in which I spoke for 50 minutes each at the College Media Association's Spring National College Media Convention, New York, March 2013.

Presenter, "Branding You: PRSSA Edition" session offering brand-boosting tips to the Marquette University chapter of the Public Relations Student Society of America, Diederich College of Communication, February 2013.

Panelist, “What does it take to make the transition work?” AEJMC convention, Chicago, August 2012.

Speaker, “Branding you: The student edition,” NABJ Convention, New Orleans, June 2012.

Speaker, “Handling it: Eight steps to dealing with diversity in and out of my classroom,” Manresa for Faculty, Marquette, May 2012.

Speaker, Marquette University Educational Opportunity Program (EOP) graduation ceremony, April 2012.

Speaker, “Branding you!” at the “Midwestern Journalism Summit,” Northwestern University, Evanston, Ill., April 2012.

Speaker, “Social media in the classroom,” Marquette Board of Trustees’ committee on student experience, February 2012.

Speaker, “Digital footprints: Social media in the classroom and in the office,” Social Media@Marquette, February 2012.


Faculty Adviser, National Association of Black Journalists at Marquette University (NABJ-MU)