MASTER'S THESES

Thesis track students complete 24 credits of course work (usually eight courses) and write a master’s thesis worth 6 credits which demonstrates their ability to do original scholarly work and carry out in-depth research on a topic of interest to them.

Recent Master's Theses

2015

Brown, Enrique (Rick): “Slipping into darkness : an ideological critique of racial inequality coverage in Milwaukee newspapers, 2010-2014.”

Li, (Ms) Shiyao: “Risk Information and Processing About HPV Among Chinese Female Students in the United States.”

Michel, Angela (Angie) R.:” Slim truth: a textual and autoethnographic analysis of celebrity eating disorder coverage in People magazine."

Parker, Kayla M.: “Free to inform: a study of influences on newswork at a National Public Radio station.”

Taylor, Andrew G.: “Connecting the dots: issues of organizational identity among training and development professionals.”

Voboril, Alyssa J.: “Motivation MealPrep, Inc. – a start up company to combat the Wisconsin obesity epidemic. A business model, content marketing strategy and meal prep delivery plan.”

2014

Deng, (Mr) Tao (Tony): “Selling "Kawaii" in Advertising: Testing Cross-Cultural Perceptions of Kawaii Appeals.”

Kirton, (Ms) Nkenge: “Improving the Effectiveness of Print Advertising Copy Using the Theory of Planned Behavior as a Guide.”

Torres, David H.: “Identification and identity building in/by the Christian Church (Disciples of Christ).”

2013

Garbutt, Cassidy F.: “Skinny Secrets: Promoting the "Less Is More" Ideology in Women's Diet Books.”

Henrichs, Barry: “Psychological Safety as a Mediator of Relational Coordination in Interdisciplinary Hospital Care Units.”

Hill, Kyle C.: “Using a Modified Heuristic-Systematic Model to Characterize Information Seeking on the Internet.”

Lu, (Mr) Hang: “Burgers or Tofu? Eating Between Two Worlds: Risk Information Seeking and Processing During Dietary Acculturation.”

Johnson, Patrick R.: “The Impurity Truth: How Popular Media Taught Millennial Males To Get Laid And "Do It" As Early As Possible.”

Swenson, Angela E.: “Follow me: a network analysis of Marquette University's Twitter network."

2012

Berg, Allison C. “How I Was Saved: Christian Conversion Narratives in Contemporary Society.”

Brinker, David L. “Investigating Predictors of Preferences for Deliberative Qualities in Political Conversation.”

Calhoun, Gregory J. “Seeking Safety? Applying the Risk Information Seeking and Processing Model to the Risk of Sexual Aggression on a College Campus.”

Collette, Ashley K. “Reclaiming ‘Victim’ Through Untold Stories: An Analysis of the Personal Stories of Women Who Survived Violence.”

Kempka, Daria L. “Visual Resistance: How do Creative Activists use Visual Rhetoric to Challenge Brand Messages?”

Lavin, Katherine M. “Mothering Wars? Unpacking a Contested Term.”

Moore, Colleen C. “Exploring the Social Entrepreneur’s Impact on Constructing Organizational Identity.”

Moyer, Caitlin M. “Relationship of Facebook Usage to Team Identifications.”

Pilak, Nora B. “Cultivating & Retaining Volunteers: An Analysis of Volunteer Identification in Nonprofit Organizations.”

Reeves, Kira-Lynn “Manna from the Glossy Pulpit: Food Advertising and Editorial Advice in Women’s Magazines.”

2011

Knoespel, Rachel. “How Did Toyota Stay on Top? Revisiting Crisis Communication Discourse.”

Kretz, Valerie. "Perceived Reality of Magazine Images of Women: A New Scale."

Stageman, Amanda. "Consulting Social Media in the College Decision-Making Process: Experiential Accounts of the Class of 2014."

Bao, Jingyu. "Assessing the Potential Effectiveness of Environmental Advertising: the Influence of Ecological Concern and Ad Type on Systematic Information Gathering."

2010

Hansch, Julia A. “Effects of Parental Divorce on Uncertainty Following Initial Communication with a Romantic Partner.”

Valentine, Valerie. “A Narrative Analysis of Climate Change Coverage in the New York Times, 1988-2008: Social Responsibility and Weight of Evidence Reporting.”

Atkinson, Kari R. “Constantly Connected: A Case Study on the Impact of BlackBerry Phones on Corporate Communication.”

Greenwood, Molly. “A Different Kind of Inter-Media Agenda Setting: How Campaign Ads Influenced the Blogosphere in the ’08 Election.”

Thomas, Ruby M. “Magazines and the Internet: Translating Cover Stories from Print to Web.”

2008

Buckley, Tyler J. “Communication That Is Truly Deep:A Rhetorical Discussion of Sailor Jerry’s Tattoo Flash Designs.”

Joseph Antony, Pradeep T. “YouTube Ads: An Issue Ownership Study of the 2008 Presidential Primary Campaign.”

Shebesta, Kristin A. "The Influence of Family Communication on Students’ Communication Apprehension in the Academic Advising Relationship."

Venger, Olesya V. "Advergaming for Social ad Political Causes: Activating the Public Through Online Videogames."

2007

Kennedy, Elizabeth A. "Understanding Media Frames: A Frame Analysis of Rape Coverage in Major Metropolitan Daily Newspapers."

McMillen, Jeanine T. "What Do you Want to Be When You Grow Up? A Discursive Analysis of Career Socialization and Decision Making."

2006

Boerner, Franziska U. "International Students' Risk Perception, Seeking and Processing of Avian Flu Related Information."

Christopher, Stephanie A. "The Impact of Medical Providers' Religiosity on their Willingness to Relinquish Relational Control in Conversations with Patients about End-of-Life Care."

Darrah, Teresa L. "A Secondary Analysis of Renewable Energy Data Using Information and Processing Model and the Knowledge Gap Model."

Ortiz, Sherry L. "Risk Perceptions of Dental Radiation and What Prompts People to Ask About Risks."

2005

Inman, Kenneth (Alex). "The Effect of the Information Sufficiency Gap on Cognitive Work in a Web-Based, Process-Oriented Learning Environment."

Kirk, Andrew J. "An Examination of Message Variation in Cigarette Advertisements Aimed at Caucasian and African-American Women."

Lewander, Nancy K. "A Cross-Cultural Comparison of Intranet Use in a Multinational Organization."

Li, (Ms) Dan. "Why Do You Blog: A Uses-and-Gratification Inquiry into Blogger's Motivations."

Salucka, Jeremy S. "Dancing with Dissonance: Organizational Communication at a Women's Substance-Abuse Treatment Agency."

Sargent, N. Hale. "Asylum and Sexual Orientation: Experiences and Beliefs."

Yang, (Ms) Zheng (Janet). "Effects of Ethnic Communication on Chinese Student's Acculturation Process."

Ye, (Ms) Jianjie (Sarah). "Attitude Accessibility: Moderating Country-of-Origin Effects."

2004

Leick, Jaime. "Where's the Story? An Analysis of Human Service Experience with the Media Towards an Understanding of Social Issue News."

Lor, Mary L. "Hmong Communication Values Scale: Development, Reliability and Validity."

Park, Jin Seong. "Framing Analysis of Pfizer's Strategies to Manage Public Affairs Policy Issues Regarding Direct-to-Consumer Advertising."

Trumble, Amy. "Quality of Newspaper Coverage: A Qualitative Case Study of Competitive vs. Non-competitive Newspaper Coverage."

2003

Groshek, C. Jacob. "Analyzing Media Coverage of the Case for War with Iraq: A Study of News Frames and Indexing from September 27 to October 25, 2002."

McAvoy, Heather. "Empty Words or Inspiring Prose: Exploring Organizational Mission Statements and Organizational Identification."

Okonji, Anthony Obiero. "The Role of Satellite Radio in Bridging the Digital Divide: A Case Study of Worldspace Foundation Projects in Africa."

2002

Ambikar, Rucha. "Negotiating Identity: Exploring Communication and Cultural Values in Mississippi Masala."

Crisp, Elizabeth A. "A Comparative Study of Mother-Daughter Communication in Two Asian Cultures: A Daughter's Perspective."

Seelman, Pamela. "Keeping the Gate: An Evaluation of Agent's Use of Cooperative Extension Press Releases."

2001

Alessi, Simona. "The Treatment by Corriere Della Sera of JFK: An Analysis of an Italian News Media Perspective on the Kennedy Presidency."

Mueller, Tom. "Using the Elaboration Likelihood Model to Assess Retirement Financial Preparation: Public Relations Implications."

Nichols, Mark A. "The Effects of Televised Professional Wrestling on Children's Levels of Aggression."

Penington, Barbara A. "The Mother-Adolescent Daughter Relationship: Experience, Communication, and Ethnicity."

Stockwell, Tracy A. "Decentering Whiteness Within Public Discourse: A Critical Framework."