Dr. Jean Grow

Professor, Strategic Communication

Education
Ph.D.: University of Wisconsin-Madison (2001)
M.A.: University of Wisconsin-Stevens Point (1996)
B.F.A.: The School of the Art Institute of Chicago (1983)

Courses Taught
ADVE 1400: Advertising Principles
ADVE 3000: Strategic Research and Planning
ADVE 3400: Advertising Copywriting
ADVE 4997: Advertising Campaigns
ADPR 4600: International Advertising and Public Relations
ADPR 4953: Gender Advertising From the Inside-Out
ADPR 6600: Integrated IMC Campaigns: Merging Theory with Practice
COMM 3900: Ethical Problems in Mass Communication

International Experience
Global Brand Tracking, program leader, summer 2010, 2012 & 2014
University of Modena-Reggio Emilia, Italy, Visiting Professor, spring 2013
Universitat Autònoma de Barcelona, Barcelona Spain, guest lecturer, summer 2011
University of Michigan, Rome Italy, guest lecturer, summer 2011

Awards
Institute Fellow, 2015-16, Institute for Diverse Leadership in Journalism and Communication, Association for Education in Journalism and Mass Communication.

Fellow in Residence, Summer 2015, “Breaking In: Junior Women in Advertising Creative,” International Women’s Study Center, Santa Fe, NM.

Top Paper Award, 2014, “Tokens in a Man’s World: A Global Analysis of Women in Advertising Creative Departments,” Association for Education in Journalism and Mass Communication, Montreal Canada.

Golden Rose Award, 2013, Marquette University.

Dean’s Award for Teaching Excellence (2007), Diederich College of Communication

Grants
Summer Faculty Fellowship & Regular Research Grant, 2013, $7,925, “The Under-Representation of Women in Global Advertising Creative Departments.”

Spain Government, Ministry of Science & Innovation, Research Grant, 2010-2013 (18,000 Euros), “La Discriminación de Género en la Evaluación del Trabajo Creativo de las Mujeres en la Publicidad: ¿El Sexo es un Factor Clave para la Elección de Ideas y Planes de Estudio/Gender Discrimination when Evaluating the Creative Work of Women in Advertising: Is Sex a Key Factor for Choosing Ideas and Curricula?” with Universidad Autónoma de Barcelona, Barcelona Spain.

Catalan Government, Teaching Grant, 2011: (5,000 Euros), “Pensar en Femenino/Think Like a Woman” This teaching grant focuses on working with female students to help them develop their portfolios to break through the gender bias in advertising creative departments, with Universidad Autónoma de Barcelona, Barcelona Spain.

Summer Faculty Fellowship & Regular Research Grant, 2008, $6,556, “Gender Asymmetry in Advertising Creative Departments: Why Mars and Venus are in a Different Universe.”

Summer Faculty Fellowship & Regular Research Grant, 2008 ($6,556).

Why Marquette?
Zora Neale Hurston once said, "Research is formalized curiosity. It is poking and prying with a purpose." Marquette allows me to poke and pry, not just in my research but in the classroom as well.

Research Interests
Gender issues in advertising
Semiotics and ethnography

Professional Affiliations
American Academy of Advertising
Association for Education in Journalism and Mass Communication

Professional Experience
1994-Present: Grow Cultural Geography, strategic advertising consulting. Clients include: Nike, National Hemophilia Foundation, Flamingo International, Kimberly-Clark and Thrivent.

1991-1993: Apple Photography, group director of marketing and sales. Clients included: Kimberly-Clark, Sargento Food and Thrivent.

1985-1990: Jean Grow Represents, artists representation. Clients included: Coca-Cola, USA, Jim Beam Brands and Kellogg, USA. Agency Affiliations included: DDB Needham, Foot, Cone & Belding and Leo Burnett.

Curriculum Vitae

Publications (Partial List)
Books
Altstiel, Tom and Grow, Jean M. (2006, 2010, 2013 with 4th edition in press). Advertising Creative: Strategy, Copy & Design. Thousand Oaks, CA: Sage.

Refereed Journals & Book Chapters
Grow, Jean M. (in press), “American Advertising and the Politics of Consumption,” Global Advertising Practice in a Borderless World, Robert Crawford and Linda Brennan (eds), Routledge, N.Y.

Grow, Jean M., (in press), “Swedish Creative Women and the Case for Systemic Scarcity,” Feminists, Feminisms, and Advertising, Kim Golombinsky and Peggy Kreshel (eds.), Lexington/Rowman, N.Y.

Grow, Jean M. (2016), “Advertising Creative and the Pink Ghetto,” Cases in Organizational and Managerial Communication: Stretching Boundaries, Jeremy P. Fyke, Jeralyn Faris & Patricia M. Buzzanell (eds.), Routledge, N.Y.

Mensa, Marta and Grow, Jean M. (2015), “Creative Women in Peru: Outliers in a Machismo World,” Communication & Society, 28/2, online.

Grow, Jean M. and Deng, Tao, (2015), “Tokens in a Man’s World: A Global Analysis of Women in Advertising Creative Departments,” Media Report to Women, Winter, 43/1.

Grow, Jean M. and Deng, Tao (2014), “Sex Segregation in Advertising Creative Departments Across the Globe,” Advertising & Society Review, 14/4, online.

Roca, David, Tena, Daniel and Grow, Jean M. (2014), “Advertising Education in Spain,” Advertising Education Around the World, Jef. I. Richards and Billie Ross (eds.). Pittsboro, American Academy of Advertising.

Grow, Jean M., Roca, David and Broyles, Sheri J. (2012). Vanishing acts: Creative women in Spain and the United States. International Journal of Advertising, 31/3.

Grow, Jean M. and Broyles, Sheri J. (2011). Unspoken rule of the creative game: Insights to shape the next generation from top advertising creative women. Advertising & Society Review 12/1, online.

Park, Jin Seong and Grow, Jean M. (2010) "Symptom Information in Direct-to-Consumer Antidepressant Advertising and College Students' Perception of the Lifetime Risk of Depression," Journal of Medical Marketing, 10/2, 123-33.

Grow, Jean M. (2009). The gender of branding: Antenarrative resistance in early Nike women’s advertising. Women’s Studies in Communication, 31/3, 310-343.

Presentations (Partial List)
Peer Reviewed
Grow, Jean M., Mallia, Karen, Klinger, Laurence, Pollock, Mylene and Williams, Lewis (2015), "Preparing Women and Minorities for Success and Leadership in Creative," American Academy of Advertising, Chicago, IL.

Mensa, Marta and Grow, Jean M. (2015), "Machismo Men and Pinkified Women: Creative Women in Peruvian Advertising," American Academy of Advertising, International Converence, Auckland New Zealand.

Grow, Jean M., Dickenson, Jackie and Deng, Tao (2015), "Practicing Creative Prepared for Leadership: Creative Women in Asia Pacific," American Academy of Advertising, International Conference, Auckland New Zealand.

Grow, Jean M. (2014), "Creative Women in Sweden Advertising and the Case of Systemic Scarcity," Association for Education in Journalism and Mass Communication, International Conference, Montreal Canada.

Grow, Jean M. and Deng, Tao (2014), "Tokens in a Man's World: A Global Analysis of Women in Advertising Creative Departments," Top Paper, Professional Freedom and Responsibility, Advertising Division, Association for Education in Journalism and Mass Communication, International Conference, Montreal Canada.

Grow, Jean M. and Madry, Alan (2013), "Contemplative Practices: Creating Opportunities for Deeper Reflection," ACHME Annual Conference, Amherst College.

Grow, Jean M., Roca, David and Broyles, Sheri J. (2012). Creative women at the margins: A cross-cultural perspective. International Conference on Research in Advertising, Stockholm Sweden.

Flewellen Kali J., Broyles, Sheri J. and Grow, Jean M. (2011). Women to watch speak out: Looking behind the curtain of mentoring, networking and gender.” Association for Education in Journalism and Mass Communication, St. Louis, MO.

Broyles, Sheri J. and Grow, Jean M. (2010). Making the connection: Creative women talk about empathy, creativity and gender. Association for Education in Journalism and Mass Communication, Denver, CO.

Invited
Jean M. Grow (2015, June 12), “Creative Women: Breaking into the Boys Club." 3% Conference, advertising industry conference, London, UK.

Grow, Jean M. (2013, June 26), "Creative Path to Success." iGirl Girl Scout Keynote address, Milwaukee, WI.

Grow, Jean M. (2012, Sept. 27), "Creative Women. Global Perspectives." 3% Conference, advertising industry conference, San Francisco, CA.

Grow, Jean M. (2012), "Global Advertising Creative Departments: The Under-Representation of Women." International Research Poster Session, Marquette University, Milwaukee, WI.

Grow, Jean M. (2011), "Self Branding in an Intercultural World," YoungSIETAR, 12th annual conference, Ljubljana, Slovenia.