Dr. Jean Grow

Associate Professor, Strategic Communication

Courses Taught
ADPR 1400: Advertising Principles
ADPR 3400: Advertising Copy Writing
ADPR 4600: Multicultural and International Advertising and Public Relations
ADPR 4997: Advertising Campaigns
ADPR 4953: Creative Strategy and Tactics
ADPR 6600: Integrated IMC Campaigns: Merging Theory with Practice
ADPR 2400: Strategic Research and Planning
Advertising Creative Strategy, Universitat Autònoma de Barcelona, Barcelona Spain, summer 2011
Global Brand Tracking: London and Prague, summer 2010; London and Barcelona, summer 2012
COMM 3900: Ethical Problems in Mass Communication

International Experience
University of Modena-Reggio Emilia, Italy, Visiting Professor, spring 2013
Global Brand Tracking, London and Barcelona, program leader, summer 2012
http://globalbrandtracking2012.wordpress.com/

Universitat Autònoma de Barcelona, Barcelona Spain, guest lecturer, summer 2011
University of Michigan, Rome Italy, guest lecturer, summer 2011
Global Brand Tracking, London and Prague, program leader, summer 2010 http://globalbrandtracking.wordpress.com/

Education
Ph.D.: University of Wisconsin-Madison (2001)
M.A.: University of Wisconsin-Stevens Point (1996)
B.F.A.: The School of the Art Institute of Chicago (1983)

Awards
Dean’s Award for Teaching Excellence (2007), Diederich College of Communication
Diederich Scholar Award 2006, 07 & 08, Diederich College of Communication

Grants
Spain Government, Ministry of Science & Innovation, Research Grant, 2010-2013 (18,000 Euros), “La Discriminación de Género en la Evaluación del Trabajo Creativo de las Mujeres en la Publicidad: ¿El Sexo es un Factor Clave para la Elección de Ideas y Planes de Estudio/Gender Discrimination when Evaluating the Creative Work of Women in Advertising: Is Sex a Key Factor for Choosing Ideas and Curricula?” with Universidad Autónoma de Barcelona, Barcelona Spain.

Catalan Government, Teaching Grant, 2011: (5,000 Euros), “Pensar en Femenino/Think Like a Woman” This teaching grant focuses on working with female students to help them develop their portfolios to break through the gender bias in advertising creative departments, with Universidad Autónoma de Barcelona, Barcelona Spain.

Summer Faculty Fellowship & Regular Research Grant, 2008 ($6,556).

Why Marquette?
Lao-tse once said, “The journey of a thousand miles begins with a single step.” I like to think of myself as someone who encourages first steps. Marquette allows me this option.

Research Interests
Gender issues in advertising
Semiotic analysis of advertising
Direct-to-consumer advertising of pharmaceuticals

Professional Affiliations
American Academy of Advertising
Semiotic Society of America
United Adworkers
youngSIETAR

Professional Experience
1993-Present: Grow Cultural Geography, strategic advertising consulting and artists representation. Clients include: Nike, National Hemophilia Foundation, Flamingo International, Kimberly-Clark and Thrivent.

1990-1993: Apple Photography, group director of marketing & sales. Clients included: Kimberly-Clark, Sargento Food and Thrivent.

1985-1990: Jean Grow Represents, artists representation. Clients included: Coca-Cola, USA, Jim Beam Brands and Kellogg, USA

Agency Affiliations included: DDB Needham, Foot, Cone & Belding and Leo Burnett.

Curriculum Vitae

Publications (Partial List)
Books
Altstiel, Tom and Jean Grow (2013). Advertising creative: Strategy, copy & design. Thousand Oaks, CA: Sage.

Altstiel, Tom and Jean Grow (2010). Advertising creative: Strategy, copy & design. Thousand Oaks, CA: Sage.

Refereed Publications & Book Chapters
Grow, Jean M., David Roca and Sheri J. Broyles (2012). Vanishing acts: Creative women in Spain and the United States. International Journal of Advertising, 31/3.

Roca, David, Daniel Tena and Jean M. Grow, (2012). Advertising education in Spain. In J. Richards & B. Ross (Eds.), Advertising education around the world.

Grow, Jean M. and Sheri J. Broyles (2011). Unspoken rule of the creative game: Insights to shape the next generation from top advertising creative women. Advertising & Society Review 12/1, online,  E-ISSN 1534-7311. 

Grow, Jean M. (2009). The gender of branding: Antenarrative resistance in early Nike women’s advertising. Women’s Studies in Communication, 31/3, 310-343.

Park, Jin Seong and Jean M. Grow (2009). Symptom information in direct-to-consumer antidepressant advertising and college students’ perception of the lifetime risk of depression. Journal of Medical Marketing, 0/0, 1-11.

Grow, Jean M. and Stephanie Christopher (2008). Breaking the silence surrounding hepatitis C by promoting self-efficacy: Hepatitis C public service announcements.” Qualitative Health Research, 18/10, 1401-1412.

Broyles, Sheri J. and Jean M. Grow (2008). Creative women in advertising agencies: Why so few ‘babes in boyland.’ Journal of Consumer Marketing, 15/1, 4-6.

Park, Jin Seong and Jean M. Grow (2007). The social reality of depression: DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression. Journal of Business Ethics, 79/4, 379-393.

Grow, Jean M., Jin Seong Park and Xiaoqi Han (2006). Your life is waiting: Symbolic meanings in direct-to-consumer antidepressant advertising. Journal of Communication Inquiry, 30/2, 163-188.

Grow, Jean M. and Joyce M. Wolburg (2006). Selling truth: How Nike’s advertising to women claimed a contested reality. Advertising & Society Review, 7/2. Third most viewed article in 2007, http://muse.jhu.edu/journals/asr/information/mission.html

Grow, Jean M. and Joyce M. Wolburg (2005). Service learning across the curriculum: A collaboration to promote smoking cessation. Journal of Advertising Education, 9/1, 5-18.

Presentations (Partial List)
Presentations/Peer Reviewed
Jean M. Grow, David Roca and Sheri J. Broyles (2012). Creative women at the margins: A cross-cultural perspective. International Conference on Research in Advertising, Stockholm Sweden.

Flewellen Kali J., Sheri J. Broyles and Jean M. Grow (2011). Women to watch speak out: Looking behind the curtain of mentoring, networking and gender.” Association for Education in Journalism and Mass Communication, St. Louis, MO.

Broyles, Sheri J. and Jean M. Grow (2010). Making the connection: Creative women talk about empathy, creativity and gender. Association for Education in Journalism and Mass Communication, Denver, CO.

Presentations/Invited
Jean M. Grow (September 2012), Under-representation of women in creative across cultures,  advertising industry conference, San Francisco, CA.

Grow, J. (2011). Self branding in an intercultural world. YoungSIETAR, 12th annual conference, Ljubljana, Slovenia.

Broyles, S.J. and Grow, J.M. (2010). Weaving your way through the creative labyrinth: Words of wisdom from professionals. Referred panel presentation with top advertising creative directors at the American Academy of Advertising Conference, Minneapolis, MN.

Student Work
AAF-NSAC PLANS
Projekt V- Administration Target Book 2009 (read first)

Projekt V- Student Target Book 2009 (read second)

Graduate Student IMC Projects ADPR 6600
Southeastern Youth and Family Services Marketing Campaign

Digital Book Summary/Reviews
Grown Up Digital
Culture Code

Ethnographic Digital Brand Stories
Growing Power
Starbucks

AAF-NSAC Plans
AIM Book 2008

AIM Presentation 2008

Student Video Projects ADPR 1400: Digital Audience Profiles
Gap Audience Profile
VW Audience Profile

Selected Work 2006-2008