Advertising

Dream It. Know It. Sell It.

Dream it. Know it. Sell it. Learn how to combine memorable copy, creative design and innovative direction to move consumers to action. Build a foundation in advertising by gaining insights into consumers’ wants and needs, and communicating with them where they like to be reached, whether it’s at an event, on Facebook, a mobile device or on a TV show.

Just do it. Train your brain in industry-standard writing techniques. Work with layout and design programs such as InDesign, Photoshop, Illustrator and multimedia software. Develop the flexibility to succeed in the ever-changing world of advertising.

Show your stuff. Pack your portfolio and gain professional experience through class work, club participation and competitions. Our students have won national recognition for proposals created for companies such as Toyota, Bank of America, The New York Times, Pizza Hut and Florida Tourism. Supplement your degree with a Fine Arts Minor through our partnership with the Milwaukee Institute of Art and Design (MIAD).

Make the connection. Milwaukee’s thriving ad community includes agencies big and small—and many of those professionals find their way into our classrooms, as teachers and guest speakers. What’s more, internships in Milwaukee, Chicago and across the country can open the door to full-time employment after graduation.

Go national. Participate in the Advertising Club (affiliated with the American Advertising Federation and the national Business Marketing Association) to get streetwise to what's happening in the dynamic world of advertising.

Learning Outcomes
At the completion of the Advertising major, the graduate is able to:

    • Apply the principles of primary and secondary research to ADPR situations.

    • Create effective advertising plans using fundamental planning components including situation analysis, market profile, objectives,
    strategies and tactics.

    • Create effective ads across various media for a targeted audience.

Sample Internships
MillerCoors
Walt Disney World
Milwaukee Brewers
Six Flags Great America
National Multiple Sclerosis Society
Procter & Gamble
Rockwell Automation
Special Olympics
March of Dimes

Recent Employers
BVK, Milwaukee
Chicago White Sox
Walt Disney World
Draft FCB
Entertainment Tonight

Learn More
Advertising Curriculum
Careers