DR. JEAN GROW
Associate Professor, Advertising
Johnston Hall 510
(414) 288-6357 Phone
(414) 288-3923 Fax
jean.grow@marquette.edu
Websites
Cultural Geography Blog
Book Website
Courses Taught
ADPR 1400: Advertising Principles
ADPR 3400: Advertising Copywriting
ADPR 4997: Advertising Campaigns
ADPR 4953: Creative Strategy and Tactics
ADPR 6600: Integrated IMC Campaigns: Merging Theory with Practice
ADPR 2400 Strategic Research and Planning
Advertising Creative Strategy, Universitat Autònoma de Barcelona, Barcelona Spain, summer 2011 & 2012
Global Brand Tracking: London and Prague, summer 2010
International Teaching Experiences
Advertising Strategy and Gender Issues in a Global Context – Visiting Professor/doctoral lectures
Advertising Creative Strategy – faculty
Universitat Autònoma de Barcelona, Barcelona Spain, summer 2011
Account Planning in a Global Context – guest lecturer
University of Michigan, Rome Italy, summer 2011
Global Brand Tracking: London and Prague – program leader
Marquette University, London UK and Prague CZ, summer 2010
Global Brand Tracking: London and Barcelona – program leader
www.globalbrandtracking2012.wordpress.com
http://www.globalbrandtracking.wordpress.com
Education
Ph.D.: University of Wisconsin-Madison (2001)
M.A.: University of Wisconsin-Stevens Point (1996)
B.F.A.: The School of the Art Institute of Chicago (1983)
Awards
Dean’s Award for Teaching Excellence (2007), Diederich College of Communication, Marquette University
Diederich Scholar Award 2006, 07 & 08, Diederich College of Communication
Grants
Spain Government, Ministry of Science & Innovation, Research Grant,
2010-2013 (18,000 Euros), “La discriminación de género en la evaluación
del trabajo creativo de las mujeres en la publicidad: ¿El sexo es un
factor clave para la elección de ideas y planes de estudio/Gender
discrimination when evaluating the creative work of women in
advertising: Is sex a key factor for choosing ideas and curricula?” with
Universidad Autónoma de Barcelona, Barcelona Spain.
Catalan Government, Teaching Grant, 2011: (5,000 Euros), “Pensar en
Femenino/Think Like a Woman” This teaching grant focuses on working with
female students to help them develop their portfolios to break through
the gender bias in advertising creative departments, with Universidad
Autónoma de Barcelona, Barcelona Spain.
Summer Faculty Fellowship & Regular Research Grant, 2008 ($6,556).
Why Marquette?
Education is a personal journey embodying both teaching and learning, while making a difference along the way. As a professor at Marquette I can be both a teacher and student of life. What could be better?
Research Interests
Gender issues in advertising
Semiotic analysis of advertising
Direct-to-consumer advertising of pharmaceuticals
Professional Affiliations
American Academy of Advertising
Semiotic Society of America
United Adworkers
youngSIETAR
Professional Experience
1993-Present: Grow Cultural Geography, strategic advertising consulting and artists representation. Clients include: Flamingo International, Kimberly-Clark, Neuroscience Group of Northeast Wisconsin and Thrivent.
1990-1993: Apple Photography, group director of marketing & sales. Clients included: Kimberly-Clark, Sargento Food and Thrivent.
1985-1990: Jean Grow Represents, artists representation. Clients included: Coca-Cola, USA, Jim Beam Brands and Kellogg, USA
Agency Affiliations included: DDB Needham, Foot, Cone & Belding and Leo Burnett.
Curriculum Vitae
Publications (Partial List)
Books
Altstiel, Tom and Jean Grow (2010), Advertising Creative: Strategy, Copy & Design, Thousand Oaks, CA: Sage.
Refereed Publications & Book Chapters
Grow, Jean M., David Roca and Sheri J. Broyles (in press), “Vanishing Acts: Creative Women in Spain and the United States” International Journal of Advertising
Roca, David, Daniel Tena and Jean M. Grow, (in press) “Advertising Education in Spain,” Advertising Education Around the World, J. Richards & B. Ross (eds.).
Grow, Jean M. and Sheri J. Broyles (2011), “Unspoken Rule of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women,” Advertising & Society Review 12/1, online, E-ISSN 1534-7311.
Grow, Jean M. (2009), “The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising,”
Women’s Studies in Communication, 31/3, 310-343.
Park, Jin Seong and Jean M. Grow, (2009) “Symptom Information in Direct-to-Consumer Antidepressant Advertising and College Students’ Perception of the Lifetime Risk of Depression,” Journal of Medical Marketing, 0/0, 1-11.
Grow, Jean M. and Stephanie Christopher (2008), “Breaking the Silence Surrounding Hepatitis C by Promoting Self-Efficacy: Hepatitis C Public Service Announcements,”
Qualitative Health Research, 18/10, 1401-1412.
Broyles, Sheri J. and Jean M. Grow (2008), “Creative Women in Advertising Agencies: Why so Few ‘Babes in Boyland’,”
Journal of Consumer Marketing, 15/1, 4-6.
Park, Jin Seong and Jean M. Grow (2007), “The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression,”
Journal of Business Ethics, 79/4, 379-393.
Grow, Jean M., Jin Seong Park and Xiaoqi Han (2006), “Your Life is Waiting: Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising,”
Journal of Communication Inquiry, 30/2, 163-188.
Grow, Jean M. and Joyce M. Wolburg (2006), “Selling Truth: How Nike’s Advertising to Women Claimed a Contested Reality,”
Advertising & Society Review, 7/2, Third most viewed article in 2007,http://muse.jhu.edu/journals/asr/information/mission.html
Grow, Jean M. and Joyce M. Wolburg (2005), “Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation,” Journal of Advertising Education, 9/1, 5-18.
Presentations (Partial List)
Presentations/Peer Reviewed
Flewellen Kali J., Sheri J. Broyles and Jean M. Grow (2011) “Women to watch speak out: Looking behind the curtain of mentoring, networking and gender.”
Association for Education in Journalism and Mass Communication, St. Louis, MO.
Broyles, Sheri J. and Jean M. Grow (2010). “Making the Connection: Creative Women Talk about Empathy, Creativity and Gender.” Association for Education in Journalism and Mass Communication, Denver, CO.
Presentations/Invited
Grow, J. (2011), “Self Branding in an Intercultural World,” YoungSIETAR, 12th annual conference, Ljubljana, Slovenia.
Broyles, S.J. and Grow, J.M. (2010), “Weaving your Way Through the Creative Labyrinth: Words of Wisdom from Professionals,” referred panel presentation with top advertising creative directors at the American Academy of Advertising Conference, Minneapolis, Minnesota.
Grow, Jean M. and Sheri J. Broyles (2008), “Mars & Venus in the Advertising Universe: How Working Together Can Work,” referred panel presentation with top advertising creative directors, Association for Education in Journalism and Mass Communication conference, Chicago, IL.
Grow, Jean M. (2008), “Service Learning in Advertising Curriculum” Pre-conference teaching workshop, Association for Education in Journalism and Mass Communication, Chicago, IL.
Student Work
AAF-NSAC PLANS
Graduate Student IMC Projects ADPR 6600
Digital Book Summary/Reviews
Culture Code
Ethnographic Digital Brand Stories
Growing Power
Starbucks
AAF-NSAC PLANS
Student Video Projects ADPR 1400: Digital Audience Profiles