DR. JEAN M. GROW
Associate Professor, Department of Advertising and Public Relations
Johnston Hall 517
(414) 288-6357 Phone
(414) 288-3923 Fax
jean.grow@marquette.edu
Websites
Courses Taught
ADPR 1400: Advertising Principles
ADPR 3400: Advertising Copywriting
ADPR 4997: Advertising Campaigns
ADPR 4953: Creative Strategy and Tactics
ADPR 6600: Integrated IMC Campaigns: Merging Theory with Practice
Education
Ph.D.: University of Wisconsin-Madison (2001)
M.A.: University of Wisconsin-Stevens Point (1996)
B.F.A.: The School of the Art Institute of Chicago (1983)
Why Marquette?
Knowledge and personal growth are my passions and I believe that the educational process underpinning both involves a lifelong quest. For me, education is a personal journey. At its best, it reaches far beyond academic training. Marquette offers me the opportunity to bring my personal philosophy to life in the classroom and beyond.
Research Interests
Gender issues in advertising
Semiotic analysis of advertising
Direct-to-consumer advertising of pharmaceuticals
Professional Affiliations
American Advertising Association (AAA)
Association for Education in Journalism and Mass Communication (AEJMC)
United Adworkers (Milwaukee Professional Advertising Association)
Professional Experience
1993-Present: Grow Creative Resources, strategic advertising consulting and artists representation. Clients include: Flamingo International, Kimberly-Clark, Neuroscience Group of Northeast Wisconsin and Thrivent.
1990-1993: Apple Photography, Group
Director of Marketing & Sales. Clients included: Kimberly-Clark, Sargento Food and Thrivent.
1985-1990: Jean Grow Represents, artists representation. Clients included: Coca-Cola, USA, Jim Beam Brands and Kellogg, USA
Agency Affiliations included: DDB Needham, Foot, Cone & Belding and Leo Burnett.
Recent Publications
Altstiel, Tom and Jean Grow (2010), Advertising Creative: Strategy, Copy, and Design, Thousand Oaks, CA: Sage.
Grow,
Jean M. (2009), “The Gender of Branding: Antenarrative Resistance in
Early Nike Women’s Advertising,” Women’s Studies in Communication.
Park, Jin Seong and Jean M. Grow (2009), “Symptom Information in Direct-to-Consumer Antidepressant Advertising and College Students’ Perception of the Lifetime Risk of Depression,” Journal of Medical Marketing, 0/0, 1-11.
Grow, Jean M. & Stephanie Christopher (2008), “Breaking the Silence
Surrounding Hepatitis C by Promoting Self-Efficacy: Hepatitis C Public
Service Announcements,” Qualitative Health Research.
Broyles, Sheri J. & Jean M. Grow (2008), “Creative Women in Advertising Agencies: Why so Few ‘Babes in Boyland’,” Journal of Consumer Marketing, 15/1, pp. 4-6.
Park, Jin Seong & Jean M. Grow (2007), “The Social Reality of
Depression: DTC Advertising of Antidepressants and Perceptions of the
Prevalence and Lifetime Risk of Depression,” Journal of Business Ethics, 79(4), pp. 379-393.
Grow, Jean M. (2006), “Stories of Community: The First Ten Years of Nike Women’s Advertising,” American Journal of Semiotics, 22(1-4), pp.165-194.
Altstiel, Tom and Jean Grow (2006), Advertising Strategies: Creative
Tactics from the Outside/In, Thousand Oaks, CA: Sage.
Grow, Jean M., Jin Seong Park and Xiaoqi Han (2006), “Your Life is
Waiting: Symbolic Meanings in Direct-to-Consumer Antidepressant
Advertising,” Journal of Communication Inquiry, 30(2), pp. 163-188.
Grow, Jean M. and Joyce M. Wolburg (2006), “Selling Truth: How Nike’s
Advertising to Women Claimed a Contested Reality,” Advertising &
Society Review, 7(2), online, third most viewed article, 2007. http://muse.jhu.edu/journals/asr/information/mission.html
Grow, Jean M. and Joyce M. Wolburg (2005), “Service Learning Across the
Curriculum: A Collaboration to Promote Smoking Cessation,” Journal of Advertising Education, 9(1), pp.5-18.
Student Work
AAF-NSAC PLANS
Graduate Student IMC Projects ADPR 6600
Digital Book Summary/Reviews
Culture Code
Ethnographic Digital Brand Stories
Growing Power
Starbucks
AAF-NSAC PLANS
Student Video Projects ADPR 1400: Digital Audience Profiles