Ms. Linda Menck

Professional In Residence, Strategic Communication

Courses Taught
COMM 2100: Introduction to Visual Communication
COMM 6850: Craft of Digital Storytelling
COMM 6997: Capstone in Digital Storytelling
ADPR 1400: Advertising Principles
ADPR 2100: Communication Design Toolbox
ADPR 3200: Marketing Communication Design & Production
ADPR 3400: Advertising Copywriting
ADPR 4850 & 5850: Mobile Communication
ADPR 4953 & 5953: Multi-Platform Content Strategy
ADPR 4997: Advertising Campaigns
ADPR 6931: Emerging & Social Media

Education
M.A. in Advertising and Public Relations
Diederich College of Communication
Marquette University

Milwaukee, Wisconsin
1997

B.A. in Speech Communication with a specialty in Public Relations
Ripon College

Ripon, Wisconsin
1986

School of Drama
Illinois Wesleyan University

Bloomington, Illinois
August 1982 - May 1983

Why Marquette?
I’ve been at Marquette for over 25 years and the reason is Marquette has given me the opportunity to be an educational entrepreneur. I’ve been given the opportunity to design new courses in Mobile Communication, Content Strategy, Communication Design, and Digital Storytelling. Marquette supports interdisciplinary collaboration so I’ve been encouraged to work with faculty and students in Engineering, Business Administration, and the Health Sciences. Over twenty-five years is a long time for a professional to work in academia, but dedication has allowed me to evolve as a teacher, scholar, and creative professional.

Professional Experience
Director of the Wakerly Media Lab for Innovation and Creativity
Diederich College of Communication
Marquette University
September 1999 - August 2001

Kids Byte Computer Camp Creator and Director
Diederich College of Communication
Marquette University
July 1992 - August 2000

Freelance Graphic Designer and Computer Instructor
Do Me A Favor
1992 - Present

Advertising Adviser, Student Media Department
Diederich College of Communication
Marquette University
August 1989 - September 1999

Special Events Assistant
Wisconsin State Fair
June 1986 - August 1989

Publication

“Agency Creative Departments Plug into New Computer Technology,” Wisconsin Communication Association Journal, 1995.

 

Grants
Children’s Health Improvement for Milwaukee’s Children - Take Control Immunize!
Federal Grant Awarded by National Institutes of Health (NIH)
Awarded to Medical College of Wisconsin & Children’s Hospital of Wisconsin
September 2012

My role as Marquette PI includes:

Assisted in the development of a web-based platform for utilization of various social media applications that enhance the CHIMC Immunization Toolkit.

Consultation in the development of culturally relevant social media messages.

Assisted with the development and implementation of social media applications through community capacity-building and co-learning opportunities.

Assisted with the analysis of the data to ensure that we meet the objectives of the CHIMC: TCI Dissemination Plan.

Fellowships
Scripps Howard Journalism Entrepreneurship Institute Fellowship
Walter Cronkite School of Journalism and Mass Communication
Arizona State University
January 2012

Honors & Awards
Marquette University Quarter Century Club Inductee
April 15, 2014

President’s Higher Education Community Service Honor Roll
Corporation for National Community Service - 2008 Honor Roll with Distinction Winner
Social Marketing and Service Learning
Wisconsin Humane Society Feral Cat Initiative Marquette University
Service Learning Faculty Symposium and Showcase Presenter Award Winner
Social Marketing and Service Learning - Wisconsin Humane Society Feral Cat Initiative
May 21, 2008

Dow Jones Workshop 50th Anniversary Award Winner for Innovation
Presented to 2007 Urban Journalism Backpack Journalism Workshop, presented by the Minorities and Communication Division at 2008 AEJMC Annual Convention, Chicago August 7-9, 2008

Dean’s Recognition Award for Excellence in Advising
Diederich College of Communication - 2006

Dean’s Recognition Award for Excellence in Teaching
Diederich College of Communication - 2003

Dean’s Recognition Award for Outstanding Service
Diederich College of Communication - 1999

Who’s Who Among America’s Teachers - 2005

Summer Urban Journalism Workshop Convergence Project - 2005

Alpha Delta Sigma Advertising Honor Society
Inducted May 1997

Kappa Tau Alpha National
Honor Society in Journalism and Mass Communication
Inducted May 1997

1st Place Graduate Student Paper Contest
“Agency Creative Departments Plug into New Computer Technology”
Wisconsin Communication Association
1995

Research Interests
Mobile Marketing
Content Marketing
Visual Communication
Digital Storytelling
Social & Emerging Media
Teaching Creativity & Innovation
Design Thinking
User Experience Design
Graphic Design
Entrepreneurship