Ms. Linda Menck

Professional In Residence, Strategic Communication

Courses Taught
COMM 2100: Introduction to Visual Communication
COMM 6850: Craft of Digital Storytelling
COMM 6997: Capstone in Digital Storytelling
ADPR 1400: Advertising Principles
ADPR 2100: Communication Design Toolbox
ADPR 3200: Marketing Communication Design & Production
ADPR 3400: Advertising Copywriting
ADPR 4850 & 5850: Mobile Communication
ADPR 4953 & 5953: Multi-Platform Content Strategy
ADPR 4997: Advertising Campaigns
ADPR 6931: Emerging & Social Media

Education
M.A. in Advertising and Public Relations
Diederich College of Communication
Marquette University

Milwaukee, Wisconsin
1997

B.A. in Speech Communication with a specialty in Public Relations
Ripon College

Ripon, Wisconsin
1986

School of Drama
Illinois Wesleyan University

Bloomington, Illinois
August 1982 - May 1983

Why Marquette?
I’ve been at Marquette for over 25 years and the reason is Marquette has given me the opportunity to be an educational entrepreneur. I’ve been given the opportunity to design new courses in Mobile Communication, Content Strategy, Communication Design, and Digital Storytelling. Marquette supports interdisciplinary collaboration so I’ve been encouraged to work with faculty and students in Engineering, Business Administration, and the Health Sciences. Over twenty-five years is a long time for a professional to work in academia, but dedication has allowed me to evolve as a teacher, scholar, and creative professional.


Creative Work & Special Projects

HATCH! Diederich Digital Dash: Mobile Social Game Design Project

Multimedia & Social Media Documentarian
Ashoka Youth Venture Summer 2011 Summit
July 28 - 31, 2011

BUILD - Motor Mentor Program Photographer & Videographer
January 2011 - May 2011

Urban Journalism Workshop - Backpack Journalism Instructor
Diederich College of Communication
Marquette University
Summer 2007

Urban Journalism Workshop - Publication Designer & Design Instructor
Diederich College of Communication
Marquette University
Summer 2006

Conference Presentations and Media Interviews
Mobile Gamification of New Student Orientation
5th Annual INNOVATE: Create Conference
The Ohio State University
March 26-26, 2014

Engaging in Community-Based Participatory Research
J. William & Mary Diederich College of Communication Faculty Scholarship Symposium
April 24, 2014

Infographics & Data Visualization: Present Research and Complex Information in Easily
Understood Graphics
Marquette University Center for Teaching and Learning
Raynor Memorial Library
February 6, 2014

Marketing Management Association Fall Educators’ Conference
Designing and Teaching a Course in Mobile Marketing
Chicago Area Direct Marketing Education Foundation - Racom IMC Roundtable
DePaul University, Chicago
May 9, 2013

Digital Innovation and Entrepreneurship
Scholastic Journalism Conference - Kettle Moraine Press Association
University of Wisconsin - Whitewater
October 19, 2012

Technology Workshop for Teaching: Web 2.0 Tools for Educators and Students
Association of Jesuit Colleges and Universities Communication Conference
Loyola Chicago
March, 2012

Learning with Social Media Inside and Outside the Classroom
Presenter at Greater Milwaukee Catholic Education Consortium, Teacher Technology Conference
March 13, 2010

Media and Art for Social Change Panelist
Diederich College Open Minds
A Day to Contemplate the Role of Media and Communications in a Democratic Society February 25, 2010

Web 2.0 Tools for Educators
Invited by Dr. Heidi Schweizer to make presentation to University faculty participating in e-learning workshop
November 2010 and December 2011

Building Your Own Website Workshop
Hands-on workshop sponsored by Greater Milwaukee Catholic Education Consortium June 28, 2010
Twitter, Facebook, Blogging, LinkedIn - productivity drain or valuable services we need to use?
GROW with Marquette presentation
June 24, 2009

Pecha Kucha Night Milwaukee #4
February 24, 2009

Social Media’s Impact on Education, Training, and Corporate Policy
Member of a panel presentation for the Milwaukee Education and Training Organization
September 16, 2009

How to Use Social Media for Teaching and Research
Presentation made at Diederich College of Communication Research Colloquium
December 1, 2008

Backpack & Citizen Journalism: News and Storytelling in the 21st Century
Internal webinar presented to employees of Ketchum Worldwide Public Relations

Issues in Teaching Convergent Journalism - Future Journalists: Convergence at the Dow
Jones High School Journalism Workshop at Marquette University
Convergence & Society: Media Ownership, Control and Consolidation Conference
IFRA Newsplex, University of South Carolina
October 11-13, 2007

Digital Communication Design: Teaching “Sisomo” Convergence in an Interdisciplinary, Project-Based Seminar
Diederich College of Communication Alumni Advisory Board
Spring 2006

Visual Communication Division’s Pre-Conference Program Teaching in the Blogosphere
Digital Communication Design: Teaching “Sisomo” Convergence in an Interdisciplinary, Project-Based Seminar
AEJMC National Conference – San Francisco, California
Summer 2006

Digital Communication Design: Teaching “Sisomo” Convergence in an Interdisciplinary, Project-Based Seminar
Presentation to be made at the University of Tennessee’s 28th Annual Research Symposium, Moving Toward the Future: Convergence of Communication and Information
February 4, 2006


Professional Experience

Director of the Wakerly Media Lab for Innovation and Creativity
Diederich College of Communication
Marquette University
September 1999 - August 2001

Kids Byte Computer Camp Creator and Director
Diederich College of Communication
Marquette University
July 1992 - August 2000

Freelance Graphic Designer and Computer Instructor
Do Me A Favor
1992 - Present

Advertising Adviser, Student Media Department
Diederich College of Communication
Marquette University
August 1989 - September 1999

Special Events Assistant
Wisconsin State Fair
June 1986 - August 1989


Publication

“Agency Creative Departments Plug into New Computer Technology,” Wisconsin Communication Association Journal, 1995.


Grants

Children’s Health Improvement for Milwaukee’s Children - Take Control Immunize!
Federal Grant Awarded by National Institutes of Health (NIH)
Awarded to Medical College of Wisconsin & Children’s Hospital of Wisconsin
September 2012

My role as Marquette PI includes:

Assisted in the development of a web-based platform for utilization of various social media applications that enhance the CHIMC Immunization Toolkit.

Consultation in the development of culturally relevant social media messages.

Assisted with the development and implementation of social media applications through community capacity-building and co-learning opportunities.

Assisted with the analysis of the data to ensure that we meet the objectives of the CHIMC: TCI Dissemination Plan.


Fellowships

Scripps Howard Journalism Entrepreneurship Institute Fellowship
Walter Cronkite School of Journalism and Mass Communication
Arizona State University
January 2012


Honors & Awards

Marquette University Quarter Century Club Inductee
April 15, 2014

President’s Higher Education Community Service Honor Roll
Corporation for National Community Service - 2008 Honor Roll with Distinction Winner
Social Marketing and Service Learning
Wisconsin Humane Society Feral Cat Initiative Marquette University
Service Learning Faculty Symposium and Showcase Presenter Award Winner
Social Marketing and Service Learning - Wisconsin Humane Society Feral Cat Initiative
May 21, 2008

Dow Jones Workshop 50th Anniversary Award Winner for Innovation
Presented to 2007 Urban Journalism Backpack Journalism Workshop, presented by the Minorities and Communication Division at 2008 AEJMC Annual Convention, Chicago August 7-9, 2008

Dean’s Recognition Award for Excellence in Advising
Diederich College of Communication - 2006

Dean’s Recognition Award for Excellence in Teaching
Diederich College of Communication - 2003

Dean’s Recognition Award for Outstanding Service
Diederich College of Communication - 1999

Who’s Who Among America’s Teachers - 2005

Summer Urban Journalism Workshop Convergence Project - 2005

Alpha Delta Sigma Advertising Honor Society
Inducted May 1997

Kappa Tau Alpha National
Honor Society in Journalism and Mass Communication
Inducted May 1997

1st Place Graduate Student Paper Contest
“Agency Creative Departments Plug into New Computer Technology”
Wisconsin Communication Association
1995


Research Interests

Mobile Marketing
Content Marketing
Visual Communication
Digital Storytelling
Social & Emerging Media
Teaching Creativity & Innovation
Design Thinking
User Experience Design
Graphic Design
Entrepreneurship